Immersive Workspaces: Virtual Spaces and XR Training

Immersive Workspaces

A virtual space that transforms training and presentations into immersive, interactive, and memorable experiences.

Immersive Workspaces

Immersive spaces to train, explore, and bring new visions to life.

With Virtual Spaces, Techstar has revolutionised training and presentation, creating a completely new experience. We’ve created a bespoke virtual environment where a 3D showroom comes to life, transforming into a space to explore, touch, and experience. Here, ideas transform into interactive journeys, products materialise before your eyes, and learning becomes an emotional, engaging, and memorable experience. A new way to communicate, tell stories, and innovate.

Technology

Virtual Spaces

Goal

Virtual Presentation and Training

Area of application

Brand Experience / Training

Case study

A major international car manufacturer was seeking a more advanced way to present new vehicle models to dealers, eliminating logistical complexities and ensuring a consistent experience aligned with the brand’s identity.
At the same time, the company aimed to refresh its training programmes, making them more dynamic, immersive, and easily accessible – even remotely – to increase team engagement and reduce training time and costs.

Solution

To address this challenge, Techstar developed a customised virtual environment using the Virtual Spaces platform: an immersive 3D showroom where vehicle models come to life and can be fully explored.
Users can analyse every detail – exterior, interior, technical components and variants – and configure colours, versions and options in real time.

The solution also integrates advanced training tools:

Interactive pathways built around the product and its procedures.
An intelligent chatbot capable of providing technical information, answering specific questions, and guiding dealers or technicians through their training.
Accessible via VR, desktop, or tablet, for immediate use in any setting.

All within an immersive environment tailored to the brand – evocative, engaging, and aligned with its visual identity.

Results

The adoption of Virtual Spaces has yielded tangible and measurable benefits:

A 70% reduction in travel and logistics costs associated with the physical presentation of new models.
A 45% increase in dealer engagement compared to traditional formats.
More effective and personalised training sessions, with faster and more interactive learning.
Greater brand consistency, thanks to a modern, immersive, and technologically advanced presentation.
A strengthened corporate image, aligned with an innovative and forward-looking vision.

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Resources

Resources