META PRESENCE® FOR FLU AGENCY - VIRTUAL EVENT
The result of a unique project of its kind, the Inda Metaverse in Meta Presence® opened the doors of an immersive experience to welcome remote users, but also all those who were present during the event, who immediately took the opportunity to immerse themselves in the virtual space through immersive visors, living the experience in its totality.
A synergy that was able to convey to the audience on the one hand the importance of a greater connection between brand and creator and on the other hand the now increasingly evident potential of the Metaverse that can give companies added value in brand identity, but also relationship, networking, storytelling and all-round marketing.
Client: Flu Agency
Project: Virtual event
Goal: Create with Meta Presence® the INDA Metaverse, a virtual environment in which to host the Influence Day event, giving conference attendees the opportunity to have an immersive experience, watch live streaming of the event, and interact with content from sponsors and partners.
Description: Influence Day, the first event dedicated to influence marketing was held on November 10, 2022 at Magna Pars in Milan and in the virtual world within the INDA Metaverse: one event, two modes of experience to be lived together.
An ad hoc space created by our MetaDesigners to convey the colors, values and emotions of Influence Day to its participants. The latter, in addition to interacting with each other with avatars, followed the event directly from the big screen present in the Main Room of the Inda Metaverse. An experience that allowed even those who were from home to experience the same feelings as those who were following the event live.
The result of a unique project of its kind, the Inda Metaverse in Meta Presence® opened the doors of an immersive experience to welcome remote users, but also all those who were present during the event, who immediately took the opportunity to immerse themselves in the virtual space through immersive visors, living the experience in its totality.
A synergy that was able to convey to the audience on the one hand the importance of a greater connection between brand and creator and on the other hand the now increasingly evident potential of the Metaverse that can give companies added value in brand identity, but also relationship, networking, storytelling and all-round marketing.
TechStar Srl is participating in the Metaverse Standards Forum to promote interoperability standards for an open Metaverse.
TechStar Srl supports the 2022 research of the Augmented Reality & Metaverse Observatory of the School of Management of the Politecnico di Milano.
TechStar Srl partecipa al Metaverse Standards Forum per promuovere gli standard di interoperabilità per un Metaverso aperto.
