With Meta Presence^® the Rainbow Rooms project was presented in a new, highly engaging and exciting way. Participants were taken into a parallel reality where they could explore the new proposal through the shared storytelling done in presence and, at the same time, conducted in the Metaverse. Avatars from the Showroom digital department team connected in Meta Presence^® to support the presentation, guiding participants on an immersive tour of the Benetton Metaverse: a space where the dynamics of the in-person event were simultaneously recreated and experienced.

By choosing Meta Presence^® Benetton was able to explore the potential of a virtual event in an experience characterized by interaction and dynamism between the Metaverse and the real world.

Bring your event to the Metaverse, contact the MetaverseEnablers team!

Client: Benetton

Project: Virtual event

Goal: To create a customized virtual space in which the company's digital showroom department could present the App and Road Map of the Rainbow Rooms project in a completely new, original, and above all immersive way to the Benetton Corporate Executive.

Description: For this occasion, we created a customized virtual space with logos, color palette of the project and spaces designed for the display of the brand's collections. The care in the detailed realization of the digital twins of the products, their arrangement in the virtual space, and the arrangement of multimedia content such as videos of advertising campaigns or presentations of the company made it possible to convey the principles and goals of the project to the participants by making them "touch" it with their hands so that they could outline the future vision of the company.

With Meta Presence^® the Rainbow Rooms project was presented in a new, highly engaging and exciting way. Participants were taken into a parallel reality where they could explore the new proposal through the shared storytelling done in presence and, at the same time, conducted in the Metaverse. Avatars from the Showroom digital department team connected in Meta Presence^® to support the presentation, guiding participants on an immersive tour of the Benetton Metaverse: a space where the dynamics of the in-person event were simultaneously recreated and experienced.

By choosing Meta Presence^® Benetton was able to explore the potential of a virtual event in an experience characterized by interaction and dynamism between the Metaverse and the real world.

Bring your event to the Metaverse, contact the MetaverseEnablers team!